Director of Performance Marketing

We have an exciting opportunity for a Director of Performance Marketing to join our team at Chani Nicholas Incorporated.

About Us

CHANI is a queer, feminist-led team on a mission to support everyone in living their purpose. We believe that astrology can be a tool for healing and self-awareness, and hope that it can ultimately help transform us and our world for the better. 

We start within, by prioritizing our team’s wellbeing with a salary floor of $80,000 before benefits; a four-day workweek; fully covered health, dental, and vision insurance; a 401(k) with 5% match; unlimited menstrual leave; gender based violence paid and protected leave; seven weeks of paid office closure a year; unlimited PTO with a vacation stipend; and a wealth-building stipend.

We also believe in mutual aid as a practice and give 5% of all our company’s revenue directly to queer, trans, Black, indigenous, people of color, and/or disabled survivors of gender-based violence via freefrom.org.

The Job

We’re looking for a dynamic, data-centric marketing leader with experience leading impactful, revenue driving performance marketing efforts. As the Director of Performance Marketing, you will lead customer acquisition, retention, lifecycle, and marketing measurement efforts for both the CHANI app and our online store.

What You’ll Do

• Lead a team of marketing and analytics professionals to plan, execute, and optimize digital marketing campaigns across various channels including SEO/SEM email, push notifications, social media, influencers, affiliates, and paid advertising;
• Evaluate and implement internal digital marketing platforms and measurement infrastructures to support automation and data-driven decision making across all marketing channels;
• Utilize consumer insights and data to develop custom user journeys that enhance the overall CHANI app and online store experience;
• Develop goals and KPIs for all customer acquisition and retention marketing initiatives while regularly monitoring performance to identify areas for optimization; 
• Collaborate with cross-functional teams, including product, content, brand marketing, and engineering to align on overarching business goals and data reporting;
• Provide actionable insights and recommendations to senior leaders around marketing innovation and new avenues for revenue growth; and 
• Create a culture of curiosity, collaboration, and accountability within the team, while fostering team growth and professional development.

Who We’re Looking For

• 8+ years of professional experience in digital marketing and analytics, including experience managing teams;
• Proficient in data analysis and A/B testing methodologies to optimize performance;
• Exceptional communication and presentation skills with the ability to simplify complex concepts;
• Proactive and adaptable in an agile work environment – someone who embraces change and is confident leading in uncharted waters;
• Proficiency in marketing measurement, analytics, and automation platforms, (e.g., Amplitude, Mailchimp, AppsFlyer, SEMrush, etc);
• Experience in e-commerce strategies on Shopify;
• Basic understanding of Astrology strongly preferred;
• A commitment to CHANI Inc.’s mission of supporting everyone in living their purpose;
• Be able to work in front of a computer screen and/or perform typing for approximately 100% of a typical working day;
• A U.S. citizen or permanent resident who is legally able to work in the U.S.; and
• A Bachelor’s degree or equivalent work experience.

What We Offer

• $150,000 salary (plus $10k in additional, annual stipends for a total of $160k)*;
• Fully covered health, dental, and vision insurance;
• A 401(k) with a 5% match;
• A flexible work-from-home policy;
• A 4-day workweek;
• 7 weeks paid office closure a year;
• 6 months paid parental leave;
• Unlimited, flexible paid vacation, subject to approval, plus a vacation stipend;
• Gender-based violence paid and protected leave;
• Unlimited menstrual leave for people with uteruses;
• An annual tech stipend;
• A personal and professional growth stipend; and
• A stipend to help you build wealth.

*Please note that we do not currently accept counter-offers to the salaries stated in our job listings. There is, however, room for growth within the first year of employment.

How to Apply

To apply, please send your cover letter, resume, list of 3 references (including names, positions, relationship, and email address), in a single PDF to Ashley Hartley at jobs@chani.com with the subject line “Director of Performance Marketing Application.” Please include your name and pronouns on all documents. We expect to receive a large number of applications for this position, so your cover letter is your best opportunity to demonstrate why you are the right person for the job. Please also note: we will not contact your references without notifying you first.

Folks who are queer, trans, non-binary, Black, Indigenous, people of color, disabled, parents, are/have been system-impacted, are immigrants, and anyone who has experienced systemic oppression and/or gender-based violence are encouraged to apply.

Please note that because we expect to receive a large volume of applicants, we will only be in touch if we would like to move you forward to the next round. You will receive an auto-reply confirming the reception of your application - if you sent it to the correct email address, we received it. We also check our spam folders regularly so if it went there for any reason, we will retrieve it. Thank you for your understanding.

The Interview Process

1. The team reviews your cover letter and resume
2. The VP of Growth will reach out to conduct a 15-30 minute phone interview to assess your skill set and ask, “Why CHANI?”
3. You’ll participate in a technical interview with our VP of Growth. You’ll be asked a series of behavioral and technical questions
4. You’ll participate in a group interview with the VP of Growth, Director of Brand Marketing and the Director of Engineering
5. You’ll participate in a group interview with the President, CEO, and Chief of Staff
6. The team reviews all feedback
7. We make a final decision and notify you

Location

Remote, living within Los Angeles is strongly preferred; must be willing to travel to LA annually

Employment Type

Full-time position (32 hours per week).

Details

• Applications will be reviewed on a rolling basis, beginning June 5th, 2024. The position will remain open until filled. We’re looking to fill the role immediately.

Position reports to: The Vice President of Growth